Your product is strong, so why do enterprise buyers still hesitate?
Your technology is winning demos. But procurement keeps choosing the “safer” option.
Enterprise buyers don’t say no. They hesitate. They delay. They go quiet. Not because your product is weak, but because choosing you still feels risky inside their organization.
Most founders respond by doing more. More follow-ups. More content. More pressure on sales. But hesitation isn’t solved by effort.
It’s solved by removing the risk that’s blocking the decision.
I help tech founders turn enterprise interest into signed contracts by diagnosing where buying risk shows up and what needs to change for buyers to say yes with confidence.
“Enterprise buyers don’t hesitate because of effort.
They hesitate because choosing you feels risky.
I help remove that risk.”
–Teodora
Enterprise Readiness Advisor
Brands I Have Helped Grow
What Clients Say
Claus Reimers
CPTO, Akselos
Teodora made a clear and lasting impact during her time with us as. In just 4 months, she led several important projects, including a product launch, influencer campaign, customer video campaign, and an ABM pilot. She brought clarity, structure, and momentum to our marketing efforts. Her strategic guidance helped us focus on the right target audiences, strengthen our ABM approach, and deliver campaigns that truly resonated with customers, not just in theory, but through tangible results.
Zhivka Nedyalkova
CEO, FinTellect AI
Teodora brought clarity and strategic insight exactly when I needed it.
Her input helped me see things from a new perspective and provided me clear direction on where to focus next.
The discussion with her was not only practical, but also inspiring, I walked away with both clarity and motivation.
I highly recommend working with her to any founder navigating early-stage growth!
Jan Limet
CEO, Ceriter
Teodora worked with us as a Fractional CMO to set up and execute a plan to validate variations of our value proposition in the market: test different channels, messages, target audiences etc.
She helped us craft a clear and simple plan with concrete marketing actions, execute those actions in a practical way and extract the learnings.
It was a great experience!
Marianne Myburgh
CMO, Zanders
Teodora is a very talented marketer who quickly sees opportunity in challenges. She consistently brings innovative ideas to the table and demonstrates a keen ability to adapt strategies to meet evolving market demands. Her analytical skills and attention to detail allow her to identify trends and insights that drive impactful marketing!
I wholeheartedly recommend her, as she has the strategic vision, skills, creativity, and determination to make a significant impact to any organization!
Ciarán Goldsmith
(ex) SVP Revenue, Akselos
I had the privilege of working with Teodora during her time leading Marketing at Akselos. She stepped up seamlessly to manage the organization during a transitional period, demonstrating strong leadership and strategic thinking. Teodora brought clarity and focus to our ABM efforts, enabling greater alignment with our sales strategy. Most notably, she spearheaded a critical sprint to redesign our website and marketing materials, ensuring they effectively reflected our new positioning.
Maria Barrios
Account Executive, Artfundi
Teodora is extremely professional and insightful. I came to her with a blocker I had no marketing background, coming from a customer success role where leads are already clients. I’m starting a project with no existing marketing strategy, no incoming leads, a very narrow ICP, and long sales cycles. She immediately understood the situation and recommended an ABM approach. She also shared valuable resources that gave me clarity, direction, and a concrete project to look forward to.
Your Next Step Toward Enterprise Readiness
Enterprise Readiness Sprint
The Enterprise Readiness Sprint is a focused advisory engagement that diagnoses what’s blocking enterprise decisions and defines what needs to change for buyers to confidently choose you.
Fractional CMO
I provide senior marketing leadership for tech startups selling into enterprise, aligning positioning, commercial story, and teams so enterprise buyers can confidently choose you.
Are You Truly Enterprise-Ready?
Book a 30-minute Call to Explore Working Together.